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Cloud Backup for Business: Why Endpoint Backup Matters

Laptop graphic with a cirlce and checkmarks in various colors floating around it that illustrate the importance of data back up for businesses.

Most businesses and organizations rely on digital files for almost every part of their work. When these files are lost, corrupted, or stolen, a business can face a severe drop in productivity and lose the trust of its customers. Due to these dangers, investing in an endpoint backup solution that performs data archiving and restoration tasks is essential to many organizations’ long-term success and data resiliency efforts. 

As you consider investing in a cloud backup for business, it’s important to know why endpoint backup matters and how it can benefit your organization.

What Is Endpoint Backup?

Endpoint backup refers to the secure storage of a copy of data from an endpoint device. An endpoint is a device connected to your computer network that exchanges information with it. Since endpoints can fail or become compromised by bad actors, storing copies of data in secure locations through data archiving can boost data security and assist with recovery if the data is lost.

During endpoint backup, the copied data will be transferred to a local drive (e.g., a backup hard drive) or to a cloud, where it’s stored externally and typically accessible online. An endpoint backup solution will have fully backed up your endpoint when it has stored a copy of every important file on the device and has the files available for restoration if a data loss event occurs. These solutions guard against data loss events, such as hardware failure, ransomware, site disasters, and accidental deletion. 

Why Do Businesses Need Endpoint Backup Solutions?

As businesses and organizations look for more secure ways to protect their data and prevent disruptions to workflow, endpoint backup solutions have become an essential component of business continuity and disaster recovery strategies. Endpoint backup solutions offer many benefits, such as protecting your data, reducing the threat of ransomware, and lowering productivity losses after a data loss event. 

If you’re considering investing in an endpoint backup solution, find out more about the three reasons why endpoint backup matters and how it can serve your business.

1. Endpoint Backup Solutions Protect Your Data

From data corruption and malfunctioning devices to natural disasters and malware, your data can be lost in many ways. Endpoint backup solutions offer an easy way to protect your data and follow the 3-2-1 backup rule. This rule refers to keeping three copies of your data on two different media types (e.g., a local backup drive and a dedicated cloud-based backup), with one of your copies located at an offsite location.

Endpoint backup solutions help you follow this rule by giving you a secure, offsite location where you can safely store your data. If a natural disaster occurs or a piece of malware compromises your network, you can rest easy knowing your endpoint backup solution has copies of all your essential data on its cloud. These copies can be easily restored once your endpoint devices and network are ready.

Unlike local drives and other insufficient backup solutions that require you to manually initiate a backup, a good endpoint backup solution will automatically backup your data for you. This automatic data archiving will occur on a schedule you set and won’t require any user actions. As a result, your team can stay focused on their work, and your data will be copied and stored in a secure offsite location.

2. Endpoint Backup Solutions Reduce Downtime and Productivity Dips After Data Loss

When a data loss event occurs, it can severely impact your company’s productivity. For example, if you lose a week’s worth of work and you don’t have a backup, your team will have to do that work all over again, resulting in severe hits to your company’s productivity. Even if you’ve saved data to secure local drives unaffected by the data loss event, restoring lost data from them can take a while and cause downtime. 

Part of any data resilience strategy will focus on an organization’s recovery time objective (RTO). This objective measures how much time your company can spend restoring lost data before it significantly impacts your standard business operations. With an endpoint backup solution in your corner, you can quickly restore your lost data and meet your RTOs. Since some endpoint backup solutions can be set to automatically copy and store your data every few minutes, your team won’t have to rebuild lost files and projects from scratch.

Alongside keeping your productivity on track, endpoint backup solutions can reduce downtime after a data loss event. Instead of waiting hours or even days for crucial data to be retrieved from a local drive, your staff can get back to work fast with endpoint backup. These backup solutions will typically allow you to quickly retrieve the data you need, meaning staff won’t have to wait around to start working again after data loss. 

3. Endpoint Backups Protect Companies From Ransomware Attacks

While endpoint backups won’t prevent ransomware attacks from occurring, they can significantly reduce their fallout. In a typical ransomware attack, a bad actor will infect a device or an entire network with ransomware. Once the ransomware activates, it won’t allow users to access key pieces of data until they pay a ransom. Even if a company is willing to pay the ransom to regain access to their device and the data within, there’s no guarantee the hackers will actually restore your access.

Endpoint backups eliminate the potential temptation to pay hackers to remove the ransomware, as you’ll already have saved your most important data in a secure location. Since the copies aren’t stored in your computer network, they will be unaffected by the ransomware. Once your IT team removes the ransomware from your network and devices, you can quickly restore all the stolen data from your endpoint backup. As a result, there’s no need to pay a ransom, and the disruptions associated with ransomware attacks are significantly reduced. 

Choose CrashPlan for Endpoint Backup Solutions

If you’re interested in using an endpoint backup solution to guard your data and make restoring it a breeze, CrashPlan has you covered. As a premier endpoint cloud backup for businesses, CrashPlan ensures your data is backed up at least every fifteen minutes and securely stored in an offsite cloud location. Even better, these automatic backups use minimal system resources, meaning they’ll work silently in the background and won’t disrupt your team’s workflow. Our endpoint backup solutions also allow you to reduce productivity losses and downtime after data loss, as you can recover your files in only a few minutes. Since CrashPlan provides constant protection with unlimited versioning and immutable backups, it offers a rock-solid defense against ransomware.

Learn more about our MSP, small business, or enterprise endpoint backup solutions today. If you want to see how our endpoint backup solutions can assist with data archiving and security, please sign up for a free trial.